One UK based record label- 'Domino Records'

For this lesson we had to pick one current UK based record label and find out the artists they promote, how they promote using video technology, how they reach their audience and what they are doing to protect there recordings.

My record label of choice is London based record label 'Domino Records' which was begun in 1993 by Laurence Bell and promotes Indie rock/pop music. With high profile releases from the bands 'Franz Ferdinand' and 'Arctic Monkeys' the record label has gone on to become one of the longest running and most successful UK based record labels.

• The artists they promote are:-
  Archie Bronson Outfit
  Arctic Monkeys
  Lou Barlow
  Bonde do Role
  The Blueskins
  Clearlake
  Clinic
  Correcto
  Eugene McGuinness
  The Fall
  Farrah
  Flipper
  Flying Saucer Attack
  Four Tet
  Franz Ferdinand
  Germaine Greer
  Hood
  Jason Loewenstein
  The Kills
  The Last Shadow Puppets
  
  

Domino Records release their music and reach their audience through different types of technology. Internet technology allows artists to introduce their music to a potentially enormous audience at low cost without necessarily affiliating with a major recording label.The design of digital music software encourages the discovery of new music. This, in turn, creates many opportunities for independent bands. Most artists maintain their own websites as well as having a presence on sites such as Myspace.com. Technological advances such as message boards, music blogs, and social networks are also being used by independent music companies.

All record labels including 'Domino Records' have to protect there recordings. Basic copyright law protects songwriters by giving them exclusive rights to grant or deny the reproduction, distribution, or performance of their work.