In today's lesson we looked at the music label 'Soul Jazz Records' and answered four questions whilst doing our research.
What kind of music do 'Soul Jazz Records' produce?
The music Soul Jazz records produce is very niche and not mainstream pop music, the genres of music they produce are Reggae, Dub step, House/Techno, Hip Hop, Post Punk, Funk and Soul, Jazz, Latin, and Brazilian. So it is clear to see that 'Soul Jazz' records offer a wide range of different genre music.
What strategies do 'Soul Jazz' records use to promote and distribute music ?
One of the main strategies 'Soul Jazz' records use to promote and distribute there music is through there website which is also an online store for the artists is has on its label. The website has links to all the artists which gives you detailed backgrounds on the artists and bands and about there music, also with music samples. The website reaches a wide audiences as the store has CD's, LP's, Vinyl and MP3. The website uses multi-media platforms as it has advertisements for DVDs which include music from artists on there label and also merchandise through clothes and posters and so on.
Who is the audience?
There is a very wide range of audiences for 'Soul Jazz' records as there are many small niche genres of artists which creates lots of little audiences which are not mainstream but instead more alternative. Also different labels are shown on the website, which is called 'sistalabels' which is partnerships with other labels and creates a symbiotic partnership and this specialises its audience further as its creating its own scene. The other labels on the 'Soul Jazz Records' page are Studio one, Universal sound and World Audio Foundation.
What is the relationship between 'Soul Jazz Records' and the mainstream music industry?
When comparing the two there are very few similarities as 'Soul Jazz Records' allow you to sample music but do not use social networking sites on there web page, this is to keep there core audience which is niche and not mainstream. Also something 'Soul Jazz' records do which one of the big four like 'Sony' wouldn't is join up with other labels for there benefit. Although the one similaritie i can see between the two is that they do both offer Mp3 downloads.
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